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http://TomBreeze.tv “YouTube SEO” – In this video we discuss YouTube SEO and Video Optimization — how to optimise your YouTube videos and your YouTube chann…
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Hi +Tom Breeze – great video. Quick question – what camera were you using
to record the graphics / writing (you seem to have some kind of
camera/light combination thing going on there that looked interesting…
Great tips. There’s not enough people advising on this stuff for free and
as a musician it’s great to get as much advice as possible to build my
YouTube SEO – 5 Step Formula To Dominate YouTube & Google.
“YouTube SEO” – In this video we discuss YouTube SEO and Video Optimization
– how to optimise your YouTube videos and your YouTube channel. You can
expect to get a lot of traffic from YouTube and Google is you optimise
correctly and what I want to do in this video is show you my 5 Step Formula
I use whenever I create a video to enable me to get a lot more views, to be
shared and “go viral” and also get a lot more traffic back to my website.
Now the first step is KEYWORDS. Now, there is a lot of software out there
to help, something I use on a regular basis is the Google Keyword Tool —
just Google it and you’ll find it. You can then work out what keywords you
want to target — keywords that are relevant and profitable (not fr*ee tips
for example). So work out what your keywords are that are going to help you
target those because that’s what’s going to help you get a ton of traffic.
The tip here is to choose a keyword that has low competition and high
search volume. That’s really important as that’s going to help you rank on
the first page of Google and on the first page of YouTube.
The 2nd step is about creating real high-quality CONTENT. So what you’re
creating your videos think about your best and most valuable tips that you
can give to people because you’re much more likely to be shared then. Video
is much more likely to go viral as people share video and as a result if
you can share some awesome tips on what you’re discussing, people will
share it with people they know and as a result you start getting a lot more
traffic as well. So this is another great tip — make sure the quality of
the content is always top notch.
Next, make sure you’re always building your COMMUNITY. The more subscribers
and friends you have on YouTube, the better your YouTube Channel will be
ranked. YouTube and Google are really looking for this and when your
YouTube Channel page rank goes up, all of your video rankings will go up
too. This means you can create just one subsequent video, optimise it just
for the keywords and you’re immediately get straight to the top of YouTube
as YouTube will get to trust you for the high quality content and that’s
what they are looking for. YouTube are not necessarily looking for the
longevity of anyone’s content, they are looking for fresh content. And this
is what’s really useful for you and I — when we create a video we can
expect to be on the first page of Google and YouTube (see the proof),
especially when we’ve targeted the keywords correctly. That’s really
important — always make sure you’re building your community.
Next… BACK LINKS. Now, we’re talking about “do follow” back links and
this is where we get other websites to embed our videos or talk about you
and create content that links back to our ‘stuff’. If you can get the
anchor text (the words within the copy that are active links back to our
information), to be our keywords and linked back to your VIDEO… Something
that people rarely do — if you can get those back links back to your
channel or video, that’s going to be really helpful for your Channel page
rank and again your videos will go up the search page rankings again —
both on the first page of Google and the first page of YouTube. Really
clever, powerful and a little sneaky! So make sure you implement that
Final step? REGULAR videos. A lot of people think, “Well if I create a load
of videos all on 1 day and upload them all on 1 day that will be great!” –
this is not a good strategy. What you want to do instead is leak it out
over time — instead of releasing your videos all on one day, just make
sure you release one video one day and another video the next day and keep
it regular. The reason being is because YouTube look at you as a Channel.
Your viewers are actual people (yes, I know!) and people don’t want loads
of content all on 1 day — you want to be trickling it out on a regular
basis because this is what’s going to be much more enjoyable and much more
engaging for your viewers.
So, that’s the 5 strategies — make sure you’ve got your KEYWORDS sorted,
make sure you’re creating quality CONTENT, make sure you’re constantly
building your COMMUNITY, getting BACK LINKS and bringing out REGULAR
content. These are 5 tips that are really useful for you if you’re looking
to create videos that go straight to the top of YouTube and Google. This
will definitely help you get a lot more views, get a lot more traffic and
as a result become a lot more successful.
Great video Tom – always something new
hi tom great SEO video cheers Damian
You’re right! User engagement is key too. Thanks!
This still surprises me, how a lot of people don’t know about MoboRank
(just google it), despite the fact that many people get great result
because of it. Thanks to my buddy who told me about MoboRank, I’ve improve
my site rank on google with it without spending tons of money.
Hey Tom. Love your new editing style – that must’ve taken a ton of work!
Very, very effective however. Need to work out how to do this myself.
Hmmm… Greg and Fiona Scott
that anchor text tip is the best ive heard so far, i didnt think youtube
videos and channels were ranked by backlinks. nice!
Does it actually work if so prove it.
Great Video. You should Google “My Video Tsunami” they have a great blog on
@seotastic Absolutely. Great infomration and insights.
Hey Tom! Great SEO Tips…from a fellow marketer any tips are good tips.
Specifically how do implement back linking from anchor text/comments that
you suggested. Love this ninja tip but clarification about how to implement
would be appreciated….thanks man! Keep it up!
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Awesome! I’ll definitely use these tips.
Thanks for this video!
Great tips Tom – I especially love #3 – building a community is so
important – it needs to be treated like any other social networking site.
Would love to hear more about how you can efficiently create backlinks –
without spending hours on forums, writing articles etc… is this something
you outsource or have a system for or just follow traditional SEO
great video tom
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Just curious. When you shoot, do you have two cameras going at the same
time to be able to switch from the close up to the wider shot? Thanks.
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