Today’s web marketers face a difficult decision: Do they stick with the classic link-building and keyword-marketing techniques they know have worked in the p…
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Another great White Board Friday. Yes, this is certainly a dilemma, and I feel it more and more as we move toward stricter algos. I am a very small consulting company and find content marketing to be a healthier, yet longer, more difficult process. I would like to think I incorporate both methods however, with a lean toward white-hat link building practices. I believe a solid blend of relevant content, social AND link-building is what’s needed to stay healthy (with the emphasis on SOLID).
Clear and simple. This is a vital question many of our customers don’t understand I love the 4 key points on how to decide. This should open up a number of productive conversations.
Content marketing has such a great benefit because not only does it provide great content for people to link to but it also presents the writer/company as an expert in their field before the reader. Great stuff!
We’re so happy to hear that this helped you figure out your next step to compete against your competitors. Best of luck!
Fantastic Whiteboard Friday. Our company is in a similar situation. Link Building has really been the focus but the serps are now becoming filled with large competitors with enormous budgets. I fully believe in making the switch to content marketing, or least diversifying our efforts into a more balanced strategy. Thanks Rand! I think this wast he push we needed