Michelle, Interesting presentation. the ROI of the adverts you present at
the 1hr 4min mark on the video. Your conclusion is to advertise on mobile.
Your 1st ad, right hand side desktop ROI was 34.9 cents per like. Mobile
was only marginally better only at 30.92 cents per like. 2nd ad, 50 likes
from mobile devices (91.6 cents per like) rather than desktop (48.2 cents
per like). Post ad engagement you say huge difference- mobile is 14cents
per engagement, desktop is cheaper @12cents